Marketing Concept MBA Marketing

Marketing Concept

 Marketing is the process which aware the consumer about the product or service and letting them know the features of the product or service, building relationships, creating value, and making a profit.

Marketing through my eyes what I have learned and what is marketing and its concepts.

We are all included in consumers as we all consumer goods to satisfy our needs and wants. At this time my need is that I have to share and learn about the marketing concept and its teaching. I want to learn through sharing and building relationships with people around the world taking their feedback, comments, and suggestions on my views. Whether my concepts are written or I'm making some mistakes then there are people who are going to help me in my learning.

The marketing process differs from company to company or country to country or business to business or product to product. Marketing is the process to deliver yourself to others. How you do that is the question?

For marketing, you must know your audience know their behavior and way of living.

Marketing key concept which one should learn is:

1) Marketing Mix (product, price, place, promotion)
2)Marketing 4'C (customer value, cost to the consumer, convenience, communication) 4'C reflect the 4'P
3)Positioning (define your position, what you offer ) and Targeting (for whom you to set your position, whom you offer)
4)Product dimension
5)Value proposition
6)Demographic segmentation specially (age, income. gender)
7)Brand and Brand Value
8)Marketing Share